PC World, JD Sports, Woolworths, Aldi, B & Q Arcadia group called and likely to be unsolicited e-mail, according to a new analysis of its customers, "spam" UK brands such as the shamed.
Spam ratings [PDF], analysing the traffic 100 characters in the six months this year, a report that has selected to run amok paints Orthodoxy, marketing image Verso ' opt out ' of receiving e-mail messages to customers.
The worst offender is Arcadia group billionaire entrepreneur, Philip Green owned. one of his company's brands – Top Shop, Dorothy Perkins, Miss Selfridge, Top Man, Wallis, Evans and Burton-client would have received 394 unprompted e-mail for six months, says the report, or about two a day.
Many others, including to comply with the brands such as Marks & Spencer, do not do much better, the user does not explicitly agreed to receive online registration forms to send the back of the emails ' opt to customers, except if the box contains a check mark.
Miss box and customers can continue to face a number of small deluge, emails, which may in some cases, he attributed to the Worse yet hard. some companies assume clients is also ready to accept e-mail messages from third parties not anything to do with the original brand name.
A total of 51 top 100 brands in the UK online complied with the Direct Marketing Association email guides to good practice, the said elements.
"If a large brands and confuse and catches customers small print registration forms much more than they would benefit from yet another add an e-mail address for a database on the placing on the market," notes the report.
"By sending unwanted Unasked for large companies and unexpected emails are hurting brands every day."
On the other side of the coin to other well-known brands was classified as very report, including the shopper's favorite John Lewis/Waitrose, Sainsburys, play.com, Ikea, Debenhams, airspace and Vodafone.
For a complete list of the offenders and the corresponding brands can be downloaded from spam ratings website [PDF].
Spam ratings companies willing to pay to use it "spam free" luotettavuusmerkintäjärjestelmiä.
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